Market research is vital for companies.
However, it is even more important, when you didn´t had the opportunity to prove your concept or business idea just yet.
For Startups market research helps to bring the idea to the next level by proving its viability and helping to shape it, using reliable information and showing that the idea is wanted or needed by the target market.
New digital online opportunities provide the research toolkit to do so in a time- and cost-effective way.
This guideline shows what questions to ask in the process and the different research steps ahead: